Yesterday, a colleague of mine in Britain announced the long- anticipated launch of a paperless magazine with very high ideals called Drift .
A digital surf pub for progressive soul surfers . Tilting against the marketing hegemony of major brands bent on making surfing, so cool even kids in Kansas want a piece of the action.
This might be where publications are headed in the near future, as digital devices like Ipods become more ubiquitous. So far, there's been no real incentive to own a portable reading device for print media since the content offerings have been so paltry. That may be changing, however, as more mags like Drift come online.
It's going to be interesting to see how the of the digitization of the publishing industry plays out. Since copyright issues are far from settled.